Introducing SS'25 - Love, Daisy
Love, Daisy — A Bloom of Renewal
There’s something tender about daisies—the way they bloom effortlessly, the way they sway with the wind, resilient yet delicate. They symbolize longing, new beginnings, and the quiet poetry of nature.
For Love, Daisy, we embraced this essence, transforming discarded denim into intricate floral surfaces with free-motion embroidery, appliqué, and delicate hand embellishments. Every stitch carries a story of renewal, a second life for fabric once forgotten.
This season, we invite you to slow down, to find beauty in imperfection, and to wear pieces that move like a gentle breeze—soft, effortless, and full of life.
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Welcome to Punah:, where luxury meets art and upcycling.
Punah: or “पुनः” translates to ‘afresh,’ embodying our dedication to sustainable, artistic fashion. Based in India and Canada, we transform rescued fabrics and trims into high-end, wearable art. Each piece is hand-embellished by our founder, Aashita Jain, an upcycling artist passionate about crafting intricate surfaces that tell a story.
Our love lies in creating unique textile surfaces, where every detail is thoughtfully designed. From free-motion embroidery to appliqué and hand-beading, we bring discarded materials to life with depth, texture, and craftsmanship. Our mission is to design story-driven, luxury pieces that captivate while championing sustainability. Each garment is one-of-a-kind—designed to be treasured.