Love, Daisy
Daisies bloom where they are planted—unrushed, resilient, and full of quiet beauty. Their effortless charm and ability to thrive in the wild became the heart of our Spring Summer ‘25 collection.
For Love, Daisy, we embraced this spirit, transforming discarded denim into something fresh and full of life. Through intricate free-motion embroidery, delicate appliqué, and hand-sewn embellishments, each piece captures the essence of renewal—giving new purpose to forgotten fabrics.
Our founder, Aashita Jain, has always been drawn to slow, intentional craftsmanship. Hours spent stitching, layering textures, and letting each daisy take shape at its own pace reflect her deep belief in mindful fashion. This collection is an ode to that patience—creating garments that feel light, effortless, and meaningful.
"Handcrafting each daisy reminded me that beauty lies in the details, in the process, in the time things take to grow. Love, Daisy is a quiet celebration of renewal—of nature, of craft, and of the stories woven into what we wear. I hope these pieces bring you the same joy they brought me while making them."
— Aashita Jain, Founder and Designer